This isn’t just M&A.
It’s personal.
We’re not a faceless advisory firm.
We’re a founder-led venture built on firsthand experience — not spreadsheets.
This business was started by Paul Murphy, entrepreneur, author, and long-time operator. After years of building, growing, and exiting businesses from the inside, Paul saw a gap — not in the market, but in the mindset.
Too many deals are driven by ego, speed, or short-term gain.
Too few are built on shared ambition, clarity, and mutual respect.
We’re here to change that.
What We Believe
M&A shouldn’t feel like selling your soul.
Whether you’re buying or exiting, the right deal should unlock possibility — not regret.
Small Can Be Mighty
We focus on values-aligned businesses that are often overlooked by traditional firms chasing headline numbers.
Founders Deserve Straight Answers
We’re not here to upsell. We’re here to help you get clear, get ready, and get moving — on your terms.
Who We Work With
Founders wondering “What’s next?” — but not ready for the typical corporate song-and-dance
Operators who’ve built strong, soulful businesses and want to exit with pride
Acquirers who value culture and continuity as much as profit
We’re especially drawn to founder-led companies across:
Manufacturing & distribution
Process industries
Technical B2B sectors
Supply chain specialists
…and other unsexy-but-essential businesses with depth and potential.
A Word from Paul
“I’ve been on both sides of the table — chasing big dreams, facing big fears, and learning that most business advice is written by people who’ve never actually built one.
That’s why this venture exists — to make M&A more honest, more human, and more helpful.
We’re small today. But we think big, move fast, and care deeply.”
Paul Murphy, Founder